Portrait of Lucas Simula

Updated jul 2026

Minimalist product designer with 6+ years of experience, currently designing at chilli, an App of the Day (opens in new tab) by Apple. Also co-founder of Frame-ux, a website studio.
I focus on mobile products, SaaS tools, and design systems. The kind of work where a strong foundation changes every decision that follows.
contact me

Selected work

chilli

AI-assisted action creation for mobile campaigns.

chilli

AI command center for campaign review and momentum.

chilli

Mobile creator desk paired with ask chilli assistant.

chilli

Email approval flow for AI-assisted supporter outreach.

croissant

Knowledge base dashboard for Jenna content indexing.

async

Landing page for voice notes, meetings, and transcripts.

chilli

Recording flow for creator updates and supporter actions.

option way

Flight booking interface with filters and ranked options.

chilli

Conversational flow for shaping a new action with AI.

chilli

Supporter analytics with mobile-first growth signals.

Writing

Work experience

2023 – Now

chilli appApp of the Day

Designing the mobile and desktop experience from 0 to 1. Building the design system. Shipping fast with prototypes and user research.

2023 – Now

Frame-ux

Specializing in brand systems, minimalist UI, and motion design. I transform concepts into polished, interactive digital experiences.

2023

Option Way (opens in new tab)

Reimagined the airport booking experience, turning complex multi-city flows into intuitive UX. Built a comprehensive responsive UI kit and drove visual QA directly with engineering.

2022

Billy (opens in new tab)

Led the full design lifecycle: mobile booking, payments, and a SaaS dashboard for event organizers. Owned the design system and managed handoff and QA with the dev team.

Experiments

Toolbox

Stack

Contact

—:—— in Aix-les-bains, France