Jenna, AI-Sales assistant
A personal AI assistant for your website, with a dashboard to understand the conversations it starts.
A visitor lands on your website with something in mind. They might be comparing services, looking for a specific feature, or wondering whether you can help with their project. Jenna gives them a place to ask.
It lives in a small chat widget on the website. Visitors can ask questions, explore related information, and take the next step when they are ready. Behind the widget, a dashboard brings together conversations, captured contacts, and activity data so the team can see what happened.
Here is a closer look at how those two sides work together.
Jenna·Your website assistantA conversation with your website
Jenna draws on the business’s website content, along with documents and answers added to its knowledge base. When someone asks a question, it retrieves relevant information to help compose a response.
That gives the conversation a specific subject: your business. A visitor can ask about a service, explore what an offer includes, or find the right page to keep reading. Jenna can include links to relevant content in its replies, making the conversation another way to navigate the website.
For a visitor comparing options, that might mean starting with a broad question and gradually getting more specific. The conversation gives them room to explain what they need in their own words.
Jenna·Your website assistantWebsites, from
idea to launch.
Strategy, design, and development.
One team, through every stage.
A little help with the next question
An empty message field asks the visitor to do all the work. Jenna also offers suggestions they can select to continue the exchange.
As the conversation develops, those suggestions give the visitor a way to explore a related detail or answer a question with a click. They sit alongside the message field, so typing a different question is always an option.
The details matter here. Suggestions should move the conversation forward, and the assistant’s instructions tell it to avoid repeating questions that have already been covered. When it asks the visitor to leave an email address, those instructions call for the suggestions to step aside, leaving that next action clearer.
Jenna·Your website assistantTurning interest into a next step
A useful exchange can lead somewhere. Depending on the business’s configuration, Jenna can invite a visitor to leave their email or point them toward a contact or booking link.
It can also gather context during the conversation: what the person needs, their company, their role, and their timeline. The enabled fields depend on the business’s settings, and the available details depend on what the conversation reveals.
The assistant is instructed to ask lightly, one question at a time. A visitor should be able to get help while the business learns enough to make a follow-up relevant.
That context is what makes a captured contact useful. The team can pick up with an understanding of the request, instead of starting the conversation over.
Jenna·Your website assistantOn the other side of the widget
The dashboard is where the team can look back at those exchanges.
Conversations and captured contacts can be searched and filtered. Opening an entry reveals the messages and the available details about the request. A short overview helps the team scan; the conversation itself provides the context behind it.
Conversations without an email remain accessible too. Someone may ask a useful question and leave without sharing their details. Reading that exchange can still help the team understand what they were looking for and whether the answer was useful.
Seeing what happens across conversations
Individual exchanges explain a request in detail. Analytics provides a wider view of activity around Jenna.
The dashboard brings together conversations with visitor messages, captured emails, and clicks on the actions offered through Jenna. A time-based chart shows click activity across the selected period. The team can switch between date ranges, inspect the most-clicked actions, and see the website pages associated with those clicks.
These views help answer concrete questions. Are people starting conversations? Are they leaving contact details? Which links and buttons are they using to continue?
In this view, conversions refer to tracked action clicks. They show that someone took a next step; confirming a booking or a sale requires the corresponding outcome elsewhere.
The data can also be exported as a CSV for further analysis.
Keeping Jenna informed
The team can maintain the information behind the answers through the knowledge base. Website content, documents, and manually added questions and answers give Jenna material to draw from.
Reviewing a conversation may reveal something that needs a clearer explanation. The team can add that information and test another question to see how Jenna responds with the updated knowledge available.
There are controls for how it speaks as well: tone, response length, and how proactively it asks for contact details. Business rules give those replies a more specific frame. For example, whether the business publishes its prices affects how Jenna is instructed to handle a pricing question.
Together, the widget and dashboard let the business take part in both sides of the experience: helping visitors in the moment, then reviewing the exchanges and refining the information behind them.