Chilli — Lucas Simula

the first climate activism app that connects people with change makers.

Context

Joined an elite founding team (Aircall #1 & Makesense Founder) to build the premier platform for activism. Led the design through several full pivots from the ground up, iterating fast to capture Product-Market Fit.

My role

Driving product strategy through a data-informed design process. I manage everything from user research and KPI-driven decision-making to final UI execution. My focus is on bridging the gap between business goals and a seamless, developer-ready handoff.

Process

Data-informed and user-centric. I drive research by bridging user pain points with business KPIs, iterating through fast feedback loops and live testing. Post-launch, I handle full documentation, developer QA, and data tracking to ensure every feature scales effectively.

Results

Our commitment to iteration paid off. Today, Chilli has facilitated over half a million climate actions and attracts creators with audiences exceeding 1 million. We’ve now transitioned into monetization while maintaining a ‘Work In Progress’ mindset — constantly testing and evolving to reach the next level.