Frame-ux — Lucas Simula

an independent design studio shaping brand and product from the same hand.

Context

Co-founded an independent design studio with my brother to bring brand, product, and motion under one roof for early-stage teams. Worked directly with founders across [insert sector range], moving from rough idea to coherent first release without the usual hand-off seams between disciplines.

My role

Driving the product side of the studio through a craft-led, founder-close design process. I own discovery, IA, interface design, component foundations, and engineering hand-off. My focus is on translating brand intent into product-grade systems that hold up once shipped.

Process

Founder-close and surface-aware. I clarify what the team is actually building before any UI work, prototype in the real interface early, and formalise a small design system only when the surface area justifies it. Brand, motion, and interface are reviewed together so the language stays tight across landing page, product, and motion deliverables.

Results

Our small-studio model paid off. The studio has shipped across [insert engagement count] engagements since 2023, from early product surfaces to full brand-and-product builds. Clients leave with a coherent product voice, a foundation their in-house team can extend, and clearer alignment between design, engineering, and the founder. We’re scaling the model carefully — taking on the engagements where the format adds the most value.